Meet Abby Morgan

Ever since she can remember, drawing has been a tool for Abby to explain herself. She’s always found relief in drawing something, be it a doodle, a flower or even her hands. The idea of putting pencil to paper has allowed Abby to find a place where she can relax and understand her thoughts without having to use words. As someone who is dyslexic, this is a really important notion to have, as it not only allows her to express her thoughts, but it also calms Abby down when she’s feeling anxious about a situation she doesn’t understand.

We asked Abby a few questions about her brand La Loba

Why do you love being creative?


I love the idea of expressing myself through any form of art, and how your emotions can be conveyed in different ways depending on the media you use. I’ve always been inspired by the juxtaposition of surrealism and how one thing is not always as it seems. A strange beauty can be found in the unexpected and uncanny, allowing for a willingness to challenge imposed thoughts and societal norms. 

Any advice for a creative woman wanting to explore their creativity but has no idea where or how to begin?

A good friend of mine once said, “find something that you enjoy drawing and start from there, don’t put pressure on yourself to make it perfect.” 

It will always be hard if you are trying to create the ‘right thing’, but there is no right or wrong in art. Find something that inspires you and makes you enjoy what you are doing. Be your true self through the whole process and be fully immersed in it. Don’t be afraid to express your thoughts and feelings, as you might be amazed at what you can accomplish. 

What inspired you to start La Loba?

I wanted to create something that was inspired by the amazing women around me, who have been a massive support throughout my life and especially during this lockdown. I wanted to show how femininity is expressed in different ways, just as the female form is unique to every individual. 

I wanted to create something that would allow for a wider conversation into what being female means. Everyone is unique and different, no one is the same, so why do we try to replicate one another? Our body is part of who we are, so let's love every part of it.

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