For today’s blog, to begin with, I want you to ponder this question;
What makes you feel alive?
In a world like the one we are today, it seems like the new ‘it’ thing to do is begin your own start-up business. But I think there is a common misconception that ‘it’s easy’ and you will achieve instant success as soon as you put your idea out into the world - especially because we often don’t see behind the scenes where people aren’t making consistent sales or gaining huge traction overnight.
In reality, starting a business comes with having to wear many hats and requires a lot of hard work and determination. I see the start-up lifestyle as a long term endeavour. It is the biggest self development journey you will embark on, for all the right reasons and it highlights the importance of expanding your skills and learning how to ask for help.
The number of self-employed women in Aotearoa is on the rise and I want to make sure that we are all a part of the bigger picture, looking long term and making sure we aren’t glamourising burnout or trying to do it all ourselves.
Any question you get about your business I guarantee you’ll already be doing something about it, and if you aren’t you’ll have definitely thought about it. However the message I'm trying to get across today is that although we have the ability to do it all, it’s often to the detriment of our health and well-being, and ultimately leads us to burnout.
I think the power lies for us as creative women in collaboration. It can be a bit of a mindset shift, especially learning how to let go of control, but, Think about it - how much joy do you get out of helping people? It’s human nature - we love to feel as though we are leaving a positive impact on people and their lives.
This brings me back to the first question I asked at the beginning - what makes you feel alive?
I’d say there are very few people in this world who can wholeheartedly say wearing the hat of many different roles in a business is what makes them feel alive. But, if you are one of them - huge hats off to you!
However, if you are like me and love to dabble in the feminine energies of creativity, I can imagine that after designing and creating the product you love, having to sit down and put on your finance or marketing hat on is not what makes you feel alive? Am I right?
So, why do we then battle through it anyway? Ask yourself again - what makes you feel alive?
For me, connecting, being a connector is what makes me feel alive, supporting and encouraging creative women to value themselves and the work they do, and encouraging flexibility, a collaborative way of working so that if and when we choose to have children we can continue as creative business owners. This is what drives me to continue building Simple Studios to what it is today and what it will become. Knowing my drivers helps to highlight where my skills are and where I can ask for help.
Understanding our strengths and passions allows us to assess the areas of business that we don’t enjoy, this is where we can seek support from others.
In the early stages of business money is pretty non-existent but don’t let that discourage you, you’ll be surprised at the generosity of people and actually what they get out of helping a passionate start-up business owner is more than you’ll initially realise. Believe me I’ve been there!
I believe this is how we as business owners will cultivate a more sustainable long term way of operating our businesses for our well-being - by working together to build each other up.